When it comes to money, many of us think first about what it can do for us—whether that’s buying the latest gadget, upgrading our homes, or booking that dream trip. And while those things can be exciting, the happiness they bring often fades quickly.

What if, instead of focusing only on what money can buy for ourselves, we considered how money could create greater impact in our families, businesses, and communities?

That’s the heart of generosity. And when generosity becomes part of your business mission, it not only transforms the people around you—it transforms you too.

To help guide business owners in weaving generosity into their vision, I developed the 5 Factors of Generosity Framework. This framework shows that generosity can—and should—be expressed in many directions, not just one.

The 5 Factors of Generosity

Generosity isn’t just about giving money. It’s about creating intentional impact in the places and relationships that matter most. Here are the five areas to consider:

1. The World

We don’t have to look far to see the needs around us. For some, that may mean supporting global humanitarian efforts, disaster relief, or causes that align deeply with your heart. By channeling funds toward what moves you most, you can help create meaningful change on a larger scale.

2. Your Community

Sometimes impact starts right at home. Supporting local causes, charities, schools, or neighborhood initiatives can strengthen your immediate environment and bring about visible change where you live and work.

3. Your Clients

Generosity doesn’t always mean discounts—it means going the extra mile. It’s about exceeding expectations, surprising clients with thoughtful touches, and showing them they’re valued. A story I love is Bob Farrell’s “Give ‘Em the Pickle” philosophy: don’t sweat the small costs when going above and beyond can leave a lasting impression.

4. Your Employees or Contractors

Your team is the heartbeat of your business. When employees and contractors feel seen, supported, and cared for—whether through fair pay, thoughtful benefits, or personal encouragement—they’ll bring their best to the clients you serve. Taking care of your people creates a ripple effect of generosity.

5. You and Your Family

It might sound surprising, but generosity starts at home. Paying yourself fairly and ensuring your family benefits from your business success is an essential sign of a healthy business. As the one carrying the risk, you should also reap the reward—and your family should feel the benefits of your efforts as well.

How Generosity Can Be Practiced in Business

Once you identify who to be generous toward, the next step is thinking about how to do it. Some ways include:

• Setting aside a percentage of profit

• Offering employee matching or paid time off for volunteering

• Using dividends from investments

• Creating a dedicated income stream for giving

• Building long-term impact through assets, foundations, grants, or scholarships

  
  

Generosity also comes in many forms beyond money:

• Time – volunteering or mentoring

• Expertise – offering knowledge where it’s needed

• Platform – amplifying voices and causes through your influence

• Legacy – establishing lasting structures for impact

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Taking the First Step

No matter what stage of business you’re in, you can start practicing generosity now. It doesn’t require waiting until you’ve “made it”—it just requires intention.

This week, I encourage you to reflect: Where do you want to be generous, and how can you start moving toward that?

By weaving generosity into the fabric of your business, you’ll create a culture of impact that outlasts profits and leaves a legacy worth remembering.